Google Adwords: Internet Marketing for Small Business

Google Adwords: Internet Marketing for Small Business

Firstly, there is a lot of really good and bad information out there about Google AdWords. If you are doing internet marketing for small business, you may want to utilize PPC advertising to increase your leads and test new products.
I’ll do my best here to teach you how Google AdWords really works.
So if you have heard anything or learned something in the past that contradicts what is being mentioned here, then you can ignore it. The reason for this is that Google changes its rules quite often so its important for you to understand that that the internet landscape is always changing and it is necessary to stay current on these changes. At the time of writing is the most current and correct information about Google AdWords.
How does Google AdWords work?
Lets talk about Google’s background for a moment, in the past Google was not all about making money but now it is. As the company continues to grow in strength and their employee numbers increase, so is their priority for making money back to shareholders. What makes Google money is that users have a good experience on Google. If the user searches for something and finds what they want (whether its a natural search or through an ad) then Google is happy as it is an indication that user will come back and search on Google again. The most important thing to remember with Google AdWords is: that the user (ie searcher) has a good user experience when they click on your ads. If they don’t, Google will know this from the quality score and they will punish you in AdWords with a higher cost per click and lower ad placements. The better the advertiser you are, the better experience the user has thus the higher your quality score. This will reward you in your campaigns significantly – you will end up paying much less than your competitors, receive higher returns and better results.
The click cost will depend on:
* What keywords you are bidding on or what you tell Google you are willing to pay
* What your competitors are willing to pay on those keywords
* How well written your ad is – is it relevant?
* The click through rate (CTR) on your ad
The CTR is super important in terms of how well your AdWords campaign works. If you think about how Google makes its money: the more times your ads get clicked on – the more money Google makes. Therefore if your ads gets clicked on twice as much as your competitor’s ad (because you wrote a better ad than they did), this means Google is making more money with your ad hence they will charge your less and still show your ad in a higher position. On a side note, Google has an amazing Google AdWords learning centre where you can grasps the basics of PPC advertising if you are new to it. For now, I am just going to talk the strategies I use to help businesses about achieve successful with Google AdWords.
There are many important things you need to understand when running Google AdWords……
1. You have to be very specific:
By specific I mean you need to give the customer exactly what they want. Lets use the example of an advertisement on dog training and you have a product on how to train a German shepherd to go to the bathroom outside. If you bid on the word ‘dog training’, that person is not looking for a product on how to train a German shepherd to be potty trained. They may be looking on information on how to teach their dog on how to be obedient, how to sit or maybe stop barking. So in relation to being specific, you have to be very specific with what keywords you are bidding on. For the example above, you need to bid on keywords like ‘dog potty training’, ‘German shepherd potty training’ or ‘German shepherd training’. The reverse of this is true, the more general you get, the more money you will spend and the worse result you will get. Of course if you have a process that converts very well, then you can get very generic with it however you should almost always start out very specific. So if you are promoting Nike running shoes, you don’t want to be bidding on ‘running shoes’ (that is too general), you want to bid on the specific style of the Nike running shoe as keywords.
Another thing on being specific, is that you have to give the searcher exactly what they want on your website. So if you have a whole website on dog training along with products, and you bid on ‘how to potty train a dog’, you must send them to the specific page that mentions potty training a dog. If you send them to the home page and the home page isn’t about potty training a dog, that user is not going to get exactly what they want. So it is very important to give them what them exactly what they are looking for.
Being specific also applies to which keywords you select, what you write in your ad and how you structure your campaign. Your keywords should be tightly grouped in your AdWords group (which means its a small group of laser targeted keywords) so do not put thousands of keywords in your campaign – Google does not like that. Within your campaign, you should have AdWords groups with 2-26 keywords and pointing to the specific page on your site that gives the searcher what they are looking for. Important aLso is to start with very low budgets and to increase this as you get more experience after running a few days.

So its a good way to start with you small business internet marketing campaigns with Google Adwords but after you watch all the video tutorials and you make a few tests until you figure out how to run a Google Adwords campaign by a small business.

Website Promotion : How to for free, The Ultimate List

Website Promotion : How to for free, The Ultimate List

Promoting your website to reach larger audiences is a multi-tiered procedure. Among the initial steps is to discover important sites and online platforms that permit you to highlight your website’s URL in one method or another. To conserve you the basic work, we assembled a list for promoting online material. These links will assist you develop your online existence one by one. Some deal with an easy URL submission while others need a more tactical method, however they all share something– they are totally free of charge. Also SEO ( Search engine optimization) is one of the best ways for website promotion meaning free traffic on the long run. You don’t have to loose anything start now to promote your website.

Online Business Directories

50 Online Local Business Directories/Listings for Local Marketing

  1. Google
  2. Bing
  3. Yahoo!
  4. Yelp
  5. Facebook
  6. Better Business Bureau
  7. Angie’s List
  8. Merchant Circle
  9. LinkedIn
  10. YP.com
  11. Whitepages
  12. Superpages.com
  13. Yellowbook
  14. CitySearch
  15. MapQuest/Yext
  16. Local.com
  17. Foursquare
  18. CitySlick
  19. USDirectory.com
  20. Dex Media
  21. BizJournals.com
  22. TeleAtlas
  23. Discover Our Town
  24. EZ Local
  25. Kudzu
  26. CityVoter
  27. Manta
  28. UsCity
  29. Advice Local
  30. InfoUSA
  31. Infignos
  32. Get Fave
  33. My Huckleberry
  34. Yellowee
  35. MojoPages
  36. Brownbook
  37. Magic Yellow
  38. CitySquares
  39. Map Creator
  40. Judy’s Book 
  41. TripAdvisor
  42. Thumbtack
  43. YellowPagesGoesGreen.org
  44. Home Advisor
  45. ShowMeLocal
  46. ChamberofCommerce.com
  47. Yellowbot
  48. Hotfrog
  49. Brownbook
  50. InsiderPages

Popular Social Media Sites

Facebook

Twitter

LinkedIn

Google+

YouTube

Pinterest

Instagram

Tumblr


Flickr

Reddit

Snapchat

WhatsApp

Quora

Vine

Periscope

BizSugar

StumbleUpon

Delicious

Digg

Viber

Some of this could be your favorite media sites use them.

The Top Content Curation to promote your website

Here are some of the top content curation tools you can use to help boost your content starting today.

Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators.Curation services can be used by businesses as well as end users. wikipedia

1. Trap.It

Trap.it

2. Feedly

Feedly .

3. Pinterest

Pinterest

4. Quora

Quora

5. Scoop.it

Scoop.it

6. BuzzSumo

BuzzSumo

7. MyCurator for WordPress

This tool

8. Spundge

Spundge

9. Learnist

Learnist

10. Slideshare

SlideShare

11. Storify

Storify

12. List.ly

List.ly

13. ContentGems

This program

14. Pocket

Pocket

15. Triberr

Triberr

16. Post Planner

This tool

17. Curata

Curata

Website Promotion with SEO and a little introduction 

SEO is actually a method where the site gets traffic from the search engines like Google, Bing, Yahoo, Duckduckgo and many more. Today great content including articles, videos,presentations, info-graphics and many more ways to promote the website of your online business

Digital Marketing Solutions to Promote Your Online Company

Digital Marketing Solutions to Promote Your Online Company

Reaching a target audience over has actually been altering and are not just minimal to broadcasting and print however has actually likewise reached the Web. How the surfing and shopping habits of customers have actually likewise impacted the marketing techniques of online organisation.

Thanks to digital marketing solutions, your online company can draw in a market share in the huge virtual commerce of the around the world web.
It does not matter if an online is little or industry. Strength of business or huge financial investment are not requirements to being into online service. The virtual market location has actually done the utilize in promoting services and products by internet marketing projects easily provided by some internet marketing business. They devote themselves in developing, handling, and carrying competent organisation results in your site. This in turn will assist in your online organisation promo and perhaps close offers. You will need to integrate your service requires with their services to attain your prepared objectives.
For a lot of online business, they decide to employ an outsource or specialist services like for example an seo consultant to be able to clinch the limitless ways of marketing in the Web. These business generally called incorporated marketing business typically utilizes digital services to reach a bigger particular audience that can value exactly what your online organisation can use. Digital marketing solutions can include great deals of marketing digital mediums to hold the attention of their chosen consumers. These channels can be e-mail, SMS, banner advertisements, social networking websites, digital outside display screens and a lot more ways that are owned by digital innovation.
There are 2 branches of method for digital marketing solutions. The “push” design puts a purposeful effort to press their ad throughout their target market. One traditional example is the e-mail, SMS, or newsletter. They consist of the sales brochure or item description that a possible purchaser can be thinking about and provided right to them straight. All the required details to obtain hold of the items they like are readily available for them in one click making it much easier to draw great deals of order demands. Publishing remarks at social websites can likewise reach possible clients at an extremely friendly manner in which can likewise assist the little push to make them wish to get a services or product online.
Although some argue that some wind up as spams, they can still yield a substantial attention to your site. Another method in digital marketing solutions is the “pull” design. They discover methods to trigger the possible clients to purchase the services or products you provide by exposing digital projects. An example would be the banner advertisements and outside digital screens. that can market an intriguing items to the audience therefore they click it tom discover more about it.
Promoting your online company has actually been a lot more much easier with the offered digital innovation that can be incorporated with the Web. Patterns today are significantly altering so you ought to anticipate some untried channels to come up at any time. One example is the digital telephone project where digital phones are being utilized to make outgoing calls to possible clients. You will never ever understand when the right one for your online seo service company can provide you the profits you never ever imagined at a portion of a rate.

5 Ways to know if an SEO Consultant is Good or Not.

5 Ways to know if an SEO Consultant is Good or Not.

5  Ways to know if an SEO Consultant is Good or Not.

Well done Seo can significantly improve the success of an online website or  company. It will be the crucial element to growing authority and brand name awareness (in the long-run). Nevertheless, there is no treatment for a problematic or out-of-date service technique.

seo consultant

If you’re looking for to upgrade your SEO techniques and strategies, you’ll have to discover a specialist that keeps updated current with the existing finest practices.

SEO is not a magic wand to restore a recently established organisation, however it can be a fantastic weapon to let loose the complete online capacity of a currently great idea. Here is exactly what you ought to get out of a skilled SEO Expert:

  1. Offers Data-Driven performance results.

Great SEO consists of proficiency and experience however most notably it is everything about actionable outcomes based upon extensive, precise and fresh information

Actionable SEO choices need to be owned by precise, current information.

Whether the difficulty to be resolved is associated with connect structure tradition issues, on-page content quality or the technical setup impeding a website from growing presence in Google or whether it is a case of all the aspects integrated and more, the only method of owning actionable outcomes is to utilize all information that can be collected. Other technique is simply uncertainty.

  1. Offers complete competition analysis

You already know that Keywords are the most important assets to research when a new project is risen but  looking at the competition in the first page of Google results will give you a nice idea if the SEO expert knows what he is talking about.

  1. Seeks alternative Option Solutions

Alternative services can discuss selecting which essential methods to follow or which website structure to use so that website is best comprehended by users and online search engine bots alike.

There are many examples of alternative courses to attaining a specified objective with natural search. It’s as similarly real for particular SEO concerns as it is for basic choices, such as whether to pursue a white hat technique certified with online search engine standards or whether to follow a high-risk black hat technique, accepting the fundamental threats to the site’s rankings related to the latter technique.

In any case, the SEO technique has to be plainly described within the company in order to enable complete openness in the choice taking procedure.

With SEO there are frequently a number of alternative courses that can result in preferred high rankings in online search engine. From a search viewpoint, dangerous backlinks can be disavowed, eliminated or modified. Low-grade material pages affecting on-page website signals for online search engine can be dropped or no-indexed.

SEO typically has to do with picking in between options

  1.  Offers to use and names the best tools available in the world today including Google Search Console, analytics, Screaming frog, SEM Rush, Ahrefs, Majestic and of course MOZ. Then if you ask and he answers with this you know you have the SEO Consultant you are looking for.
  2. Transparent and Open Interaction

An SEO professional needs to have the ability to deal with any search concerns or obstacle tossed their method. That does not suggest they will have the ability to offer a response that is to everybody’s preference. With an approaching SEO audit, the concept is to reveal untapped capacities or– more frequently– recognize presently looming SEO dangers and offer treatments.

Obviously, enhancement or evolutionary adjustment of an existing website is just possible within particular constraints. Turning a made-for-advertising-revenue directory site into a beacon of online development without basically reconsidering business principle is not most likely to occur.

Any responses from an SEO specialist should be seen in this context. At the very same time, the SEO professional must likewise be anticipated to ask tough concerns while doing so.

Modification and for that reason potentially an extreme argument will be most likely needed in effect.

More than anything, SEO has to do with recognizing and carrying out sometimes complicated options, which needs a procedure of continuous back and-forth interaction.

Reliable SEO needs interaction including all stakeholders

Recapitulation

When it comes to SEO auditing of a site, as soon as annually is an adequate time span to re-evaluate the existing scenario.

That’s why every SEO effort should be viewed as a photo in time. They can assist to own company however will need to be regularly reviewed and examined once again in the very same way as other company elements, like production, logistics or marketing.

Over night ranking wonders have to do with as reasonable and sustainable as a lot of wonders are– not. That uses to expectations as much as to guarantees some less than upcoming SEO might feel likely to make.

While all the points described above can be anticipated to be part of any SEO effort, there are restrictions to exactly what seo can accomplish.

Nevertheless, even the best-crafted SEO method working precisely as prepared for can not be anticipated to continuously provide over a prolonged amount of time, for the precise very same factors. In search, whatever remains in a consistent flux and modification is the only constant.

Particular rankings for a site for wanted keywords or questions is simply not something an SEO Consultant can guarantee to provide, considered that they will never ever have the ability to manage all appropriate elements of search, such as online search engine policies, their algorithms, brand-new and upgraded rival websites or the ever-evolving user habits.

Creating a good SEO strategy with Google Search Console

Basically, creating a good SEO strategy starts with a good look at Google Webmaster Tools. Why? Just because if your content and on page SEO is good enough the page will get impressions even if the complete site has ZERO links. This way you will know where exactly to start.

Watch this video where Maile Ohye describes how to create a holistic SEO strategy inclusive of all your company’s online channels (website, blog, social media channels). She uses the mock company, Webmaster Central, and pretends to be the SEO manager of the Webmaster Central Blog.

Fundamentals of SEO pricing from experience

Fundamentals of SEO pricing from experience

Organic SEO is a big, intricate and gray area, and among its “negative effects” is the ambiguity and variety of prices or “SEO Plans” . Unlike most services or products, the cost of SEO is comprised of lots of things. The potential client does not constantly understand exactly what he is spending for, particularly considering that it is not simply 1 provider, however likewise a 3rd party (Google).
If we take a website structure service, for instance, the consumer understands that he is paying X, gets Y within Z time. It holds true that there are abnormalities occasionally– however in a huge percentage the method works. In natural promo for instance, the client can pay X, however do not get Y at all or perhaps worse, get -Y. I hope you stay with me in this example and comprehend the objective.
An expert website designer must understand the field, understand how Google’s online search engine works as well as prepare a treatment for possible hits, however no matter how expert and experienced the promoter, Google will constantly come up with a surprise and strike us once again. There is no doubt that this is among the most vibrant and remarkable businesses in the online world.

How do you price SEO for a website?
The price of SEO is a minimum of, a function of numerous things:
Professionalism of the consultant (tested successes, understanding of the product, updates on present news, etc.).
Experience– exactly what to do, there is practically no alternative to several years of experience in the field. At the exact same time, he does not determine anything– it is needed to keep a consistent “appetite” for the field and developments every day, and naturally an excellent desire that is, to me, a similarly crucial element.
From a mix of professionalism and experience, the SEO expert cuts his per hour rate and determines the number of gross hours will be needed to deal with the customer (gross = work time, e-mails, telephones, conferences and all around).
Self-confidence of the SEO consultant – there are seo experts (who are often “seo experts”) who are more salesmen and understand the best ways to close offers, and some SEO consultants are more covert however to get the job done expertly and silently.
In reality, being a great seo services consultant suggests being a multi-disciplinary individual: a sales representative, a technical individual, a graphic designer, a ticker, an interest and a limitless enthusiasm for the field, This will be obtained gradually and experience in the field).
Competitiveness of the field– how competitive is the arena and how strong are the rivals in the particular niche we promote?
Consumer Budget plan– Budget plan is undoubtedly an essential specification. Even the most expert and imaginative aspect will most likely not prosper with a budget plan of US$ 500 a month, bringing a consumer to the very first page in the “legal term” within a couple of months (and remaining there.) On the other side of the scale there are likewise coefficients that deal with SEO pricing of countless dollars a month for example the ones listed on MOZ recommended seo services.
Costs– Like anything, an expert has his own expenditures. If it pertains to freelance work from house, the majority of the costs will be content, domains, storage, maybe links Sometimes, and so on. If you are a business or a promoter who operates in a workplace, you need to include significant overhead expenditures such as lease for the workplace, real estate tax, electrical power, water, upkeep, and so on.  Out of this you can naturally reach to the conclusion that SEO pricing depends basically on keywords, their difficulty and search volume or frequency.
To exactly what level the customers tactical– another factor to consider is– to exactly what degree the particular consumer will add to the portfolio of the promoter. If it is a big and popular business– however nonetheless stingy, the promoter might want to jeopardize the cost even to boast that he is promoting the very same business, therefore closing more consumers.
To the degree that the client is requiring– this too is no lesser consideration. There are little clients who bug and interact every day– either since they just do not comprehend anything or due to the fact that they are easily, and on the other side there are clients who deal with a decent spending plan and you do not hear a word from them. Clients are a large spectrum of colors and each is entirely various from the other.In my viewpoint, no end readies, as well as if a client does not make a noise and is not interested, he has to be upgraded and delegated himself. On the other hand, if the client takes a great deal of energy and time, we have to examine whether it deserves it.

What does it cost? How much does SEO cost?
We got to the flat. So that, in basic natural SEO budget plans are really large, and carrying on the scale of 500 million (and even less) to 10s of countless dollars a month. Below is a little description, based upon my experience and my individual viewpoint, the SEO costs under various budgets.

SEO for 500 US$

After describing a little about the costs of quality SEO, it is clear that it is not possible to supply an expert SEO service for 500 dollars (and stay rewarding), unless it is a field of no competitors and nearly without composing short articles.

SEO Site promo for 1000 US$

SEO thousand is a really minimal budget plan for promo. SEO at a budget friendly rate is possible, however needs a little imagination and professionalism to understand the best ways to work inning accordance with the law 20/80 and do the actions that will produce 20% to 80% outcomes for The client– that is, taking full advantage of the time and budget plan. It is essential to understand that such a cost always shows compromise or quality of work, or efficiency and length of promo.

Site promo for 1500 US$

Here we are speaking about the typical spending plan of a little or medium client– a budget plan that many freelance website promoters (as well as business) deal with.
Essential note to consumers: I do not wish to disparage any business. However let me understand: If a big business uses you a natural promo on a budget plan of 1000-1500 US$, have a look at exactly what you get in return, do not go for a month-to-month positioning report, however request exactly what you really got. I encountered numerous clients who operated in these and other business, paid their cash and had no concept exactly what they got other than for a month-to-month report embellished with excellent charts that do not have much behind them.
I state this as somebody who has actually been associated with the field because 2009 and recognizes with many business in Israel.

SEO pricing for 2000-2500 US$

Typical budget plan for numerous medium-competition domains. At the very same time, it is extremely challenging to bring excellent outcomes (and with time) with such a budget plan in really competitive locations.

SEO Pricing for 3000 US$

Here we are speaking about a reputable spending plan for a business of medium size and above. Such a budget plan permits substantial versatility for the promoter, breathing time for composing quality material and normally adequate to promote locations in medium competitors and more

Site promo for US$ 5,000 and more

Budget plans that normally fit just big business. These quantities reach the phase that the bigger the quantity– the promo business/ ad agency cut a more fat discount coupon. In most cases, just a little part of the budget plan is really utilized to promote the website.

SEO Pricing for US$ 10,000 and more.

Yes, there are. As one who operated in an ad agency, I got to see it carefully. Appropriate for huge businesses that can shed loan however not direct it to the best locations.
In conclusion– I include an appointment to all the above– that discuss the costs of SEO, there are constantly many exceptions, however the spirit of things holds true, in my eyes and my experience, for the majority of the marketplace in most of the world.

Have a concern? Desire a site promo? A couple of information and I’ll return to you

What is SEO and why do I need it?

What is SEO and why do I need it?

Where does the term SEO (Search Engine Optimization) come from?
The first search engines emerged in the early 1990’s and until Google appeared in 1996 many were created, including Yahoo; Then it was when the web page boom began and people realized that you could really make money from them. It was then that they obviously came to the conclusion that they needed to attract traffic and what was the best method of attracting traffic? Indeed, the search engines. At that moment the owners of the websites began to think how they could reach the top positions … SEO was born!

The SEO focuses on the organic search results, ie, what is not paid:

Organic results
But, well, let’s go to what matters and the reason why (I think) you are reading this chapter:

1. What is SEO?
According to Wikipedia, the SEO is:
Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also often named by its English title, SEO (Search Engine Optimization).

SEO is one of the “disciplines” that has changed the most in recent years, we just have to look at the large number of updates that have been of Penguin and Panda, and how they have given a 180 degree turn to what is I understood by SEO until recently. Now with the SEO is pursued what Matt Cutts himself qualifies as “Search Experience Optimization” or what is the same, all by the user.

Although there are thousands of factors in which a search engine is based to position one page or another you could say that there are two basic factors: authority and relevance

The Authority is basically the popularity of a website, the more popular a page or a more valuable web is the information it contains. This factor is what a search engine takes into account since it is based on the user’s own experience, the more content is shared, the more users have found it useful.
Relevancy is the relation that a page has in front of a given search, this is not simply that a page contains a lot of times the searched term (in the beginning it was so) but a search engine is based on hundreds of factors On-site to determine this.
In turn SEO can be divided into two major groups: the on-site SEO and the off-site SEO.

On-site: SEO on-site cares about the relevance, making sure that the web is optimized so that the search engine understands the main thing, which is the content of it. Within SEO On-site we would include keyword optimization, load time, user experience, code optimization and URL formatting.
Off-site: The off-site SEO is the part of SEO work that focuses on external factors to the web page where we work. The most important factors in off-site SEO are the number and quality of links, presence in social networks, local media mentions, brand authority and performance in search results, ie the CTRs that have our Results in a search engine. Surely you are thinking that all this is very good and that is very interesting but that you are here to know why you need the SEO in your website and what benefits you will get if you integrate it into your online strategy.
The SEO can be differentiated in whether or not we follow the “recommendations” of the search engine: Black Hat SEO or White Hat SEO

Black Hat SEO:   It is called black hat to try to improve the search engine positioning of a web page using unethical techniques or that contradict the search engine’s guidelines. Some examples of Black Hat SEO are Cloaking, Spinning, SPAM in forums and blog comments, or Keyword Stuffing. Black hat can provide benefits in the short term, but it is generally a risky strategy, with no long-term continuity and no value.

White Hat SEO:   Consists of all those ethically correct actions that meet the guidelines of search engines to position a web page and search results. Because search engines place greater emphasis on pages that best answer a user’s search, White Hat understands techniques that seek to make a page relevant to search engines more valuable by providing value to its users.

2. Why is SEO important?
The most important reason why SEO is necessary is because it makes your website more useful for both users and search engines, although the latter are more sophisticated every day, they can not yet see a web page like a human. SEO is needed to help search engines understand what each page is about and whether or not it is useful to users.

Now let’s take an example to see the clearest things:

We have an electronic commerce dedicated to the sale of children’s books, well, for the term “coloring pictures” there are about 673,000 searches per month, assuming that the first result that appears after doing a search in Google gets 22% of clicks (CTR = 22%), we would get about 148,000 visits per month.

Now, how much are these 150,000 visits worth? Well if for that term the average cost per click is € 0.20 we are talking about more than € 30,000 a month. This only in US, if we have a business oriented to several countries, every hour we perform 1.4 trillion searches in the world, of those searches, 70% of the clicks are in organic results and 75% of users They do not reach the second page; If we consider all this, we see that there are many clicks per month for the first result.

SEO is the best way for your users to find you through searches in which your website is relevant, these users are looking for what you offer them and the best way to reach them is through a search engine.

3. How do search engines work?
The operation of a search engine can be summarized in two steps: crawling and indexing.

Tracking

A search engine runs the web crawling with what are called bots, these bots go through all the pages through the links (hence the importance of a good link structure) just as any user would do when browsing the content of The Web, go from one link to another and collect data on those web pages they provide to their servers. The crawl process begins with a list of web addresses from previous crawls and sitemaps provided by other web pages. Once they access these websites, the bots look for links to other pages to visit them. Bots are especially attracted to new sites and changes to existing web sites.

It is the bots themselves that decide which pages to visit, how often and how long they are going to crawl that web, so it is important to have an optimum load time and updated content.

It is very common that on a website you need to restrict the crawling of certain pages or certain content to prevent them from appearing in the search results. For this you can tell search engine bots not to crawl certain pages through the “robots.txt” file.

Indexing

Once a bot has crawled a web page and compiled the necessary information, these pages are included in an index where they are sorted according to their content, authority and relevance; So when we query the search engine it will be much easier to show the results that are more related to our query.

At first the search engines were based on the number of times a word was repeated on a page, when doing a search they tracked in their index those terms to find which pages had them in their texts, better positioning the one that had more times repeated. Currently, search engines are more sophisticated, and base their indexes on hundreds of different aspects like the date of publication, if they contain images, videos or animations, microformats, etc. They now give more priority to content quality.

Once the pages are tracked and indexed, the time comes when the algorithm acts: algorithms are computer processes that decide which pages appear before or after the search results. Once the search is done, in a matter of milliseconds, the algorithms are able to search the indexes and know which pages are the most relevant considering the hundreds of positioning factors.

 

This is Fast SEO World

Welcome to fast seo.

It’s not a mere coincidence that this website’s domain is fastseo.org. We are really fast at ranking websites in almost every niche you can think of and for the most competitive niches and specific keywords we give it a  3 months to 1 year to rank top 3 depending on the client resources. Why depending on the client resources? Simply because the more content is more expensive say articles, videos, info-graphics. Also the need for absolutely clean code with minifyed html and javascript is very important today for fast loading times as well as fast server response.

The more than 200 ranking factors that Google includes today in its Rankbrain algorithm makes us to be very detailed in analizing  a website.

Links, social media, on-page optimization… just take a look below to the ranking factors:

1- Title Tags Keywords
2- Beginning of Title Tag with Keyword
3- Keyword Appearance in Meta Description
4- Keywords Appear in H1, H2, and H3 Tags
5- Length of the Content
6- Content Keyword Density
7- Web Page Loading Speed
8- Keywords Used in Phrases
9- LSI Keyword in Content
10- LSI Keyword in Meta Tags (Title, Description)
11- Duplicity of Content
12- Original Page Signals (Canonical)
13- Web Page Image Optimization
14- Content Update Frequency
15- Magnitude of Content Updates
16- Number of Times a Single Web Page is Updated
17- Keyword Prominence
18- Keyword Work Order
19- Quality of Outbound Links
20- Niche of Outbound Links
21- Number of Outbound Links
22- Spellings and Grammars
23- Content Syndication
24- Helpful Supplementary Content
25- Multimedia and Graphics
26- Relevancy of Internal Linking
27- Quality of Internal Links
28- Broken Links
29- Web Page Reading Level
30- Number of Affiliate Links
31- HTML Errors
32- W3C Validation
33- Domain Authority
34- Page Authority
35- URL Length
36- URL Path
37- Page Category
38- Human Editors
39- Keyword Tags
40- Keyword in URL
41- URL String
42- References and Sources
43- Content User-Friendliness
44- Sitemaps
45- Keyword Density for the Same Keyword on Other Pages
46- Web Page Age
47- User Friendly Layout
48- Parked Domains
49- Website Up-Time and Down-Time
50- Panda Penalty
51- Bad Outbound Links
52- Number of URL Redirects
53- Popup and Other Distractions
54- Website Over Optimization
55- Web Page Over Optimization
56- Ads Above the Fold
57- Hiding of Affiliate Links
58- Excess Use of Affiliated Sites
59- Auto-Generated Content
60- Excess Page Rank Sculpting
61- Authentication of IP Address
62- Meta Tags Spam

Search Algorithm Working Factors

63- Query Deserves Freshness
64- Query Deserves Diversity
65- User Browsing History
66- User Search History
67- Previously Landed Pages By User
68- GEO Targeting
69- Safe Search
70- DMCA Complaints
71- Transactional Searches
72- Local Based Searches
73- Google News Box
74- Big Brand Preferences
75- Shopping Results
76- Image Results
77- Single Site Result for Brands
78- Analyzing of Keyword
79- Matching Webpage for Search Query
80- Web Page Context Consideration
81- Relevant Synonyms of Web page Keywords
82- Live Google PPC Ads Signals
83- Understanding Relationships with Things not Strings

Branding Search Ranking Factors

84- Anchor Text on Brand Name
85- Brand Searches
86- Employee Listing Count on LinkedIn
87- Employee Listing Count on Facebook
88- Brand Mentions on News Sites
89- Co-Citations
90- RSS Subscribers
91- Brand Profiles on Authority Websites
92- Brand Category in Third Party Websites

Website U/I Ranking Factors

93- Organic Click Through Rate
94- Organic CTR of Targeted Keywords
95- Website Bounce Rate
96- Direct Traffic Count
97- Repeat Traffic Visitor Count
98- Blocked Bad Sites
99- Number of Website Bookmarks
100- Google Toolbar Data
101- Number of Comments
102- Visitor Time Spent on Website
103- User Website Navigation
104- User Session Time & Duration

Off-Page Ranking Factors

105- Domain Age of Linked From Website
106- Number of Linking Root Domains
107- Number of Links from C-Class IPs
108- Number of Linking Pages
109- Image Links Alt Tags
110- Page Rank of Linking Page
111- Page Authority of Linking Page
112- Links from Competitors
113- Social Promotions of Referring Page
114- Links from Bad Domains
115- Guest Posts
116- Links to Home Page
117- NoFollow Links
118- DoFollow Links
119- Diversity of Links Type
120- Contextual Links
121- Sponsored Links
122- Excessive 301 Redirects to Page
123- Targeted Anchor Text
124- Link Title Attribution
125- Link Alt Attribution
126- Internal Link Anchor Text
127- TLD Country of Linked From Domain
128- Link Location in Content from Referring Site
129- Link Location on Page(Header, Body, Side Widgets, Footer)
130- Relevancy of Linking Domain
131- Linking Domain Web Page Recency
132- Text Around Link Sentiments
133- Keyword in Title
134- Positive Link Velocity
135- Negative Link Velocity
136- Links from Top Resources
137- Backlinks from Authority Sites
138- Source Links from Wikipedia
139- Co-Occurrence
140- Age of Backlink
141- Real Sites Links
142- Natural Linking Profiles
143- Reciprocal Links
144- User Generated Content Links
145- Local Business Page Links
146- Links from Several Map Maker Sites
147- Number of Outbound Links from Referral Page
148- Links from Forums
149- Word Count of Linking Content
150- Quality of Linking Content
151- Site Wide Links
152- Unnatural Influx of Links
153- Penguin Penalty
154- Backlinks from High % of Low Quality Sites
155- Manual Penalty
156- Purchased Links
157- Google Sandbox
158- Google Dance
159- Disavow Tool
160- Reconsideration Requests

Domain/Site-Level Ranking Factors

161- Domain Age
162- Keywords in TLD
163- Keyword as First Word in Domain
164- Exact Keyword Match Domain
165- Domain Length
166- Sub domain Keyword
167- Domain Previous History
168- Public Vs Private User History
169- Penalized Whois Owner
170- Country TLD Extension
171- Content Value
172- Content Uniqueness
173- Contact Us Page for Appropriate Contact Information
174- Domain Trust
175- Website Architecture
176- Number of Web Pages
177- Frequency of Website Updates
178- XML Sitemap
179- HTML Sitemap
180- Server Location
181- SSL Certificates (Https)
182- Terms of Service, Privacy Page and Website Use Guides
183- Duplicate Content on Site
184- Breadcrumb Navigation
185- Mobile Optimization
186- Site Usability
187- Google Analytics & Webmasters Use
188- User Reviews
189- Online Reputation of Website

Social Signals Ranking Factors

190- Number of Facebook Page Likes
191- Facebook Post Shares
192- Number of Tweets
193- Twitter Account Authority
194- Facebook Account Authority
195- Pinterest Pins
196- Social Share Votes Count
197- Google+ Page Followers
198- Verified Google + Authorship
199- Social Signal Relevancy
200- Site Levels Social Signals

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